Acer to launch ‘super thin’ laptops

Company targets Indian gaming products market with its Predator series

Taiwanese hardware, advanced electronics and mobility devices manufacturer Acer Inc. is betting big on the India market.

The company said it had been witnessing a significant traction in the country’s gaming products market with its newly launched Predator series of gaming PCs.

The company’s consumer business has been growing at 10% year-on-year while gaming alone contributed to 15% of its revenues last year.

India already has a large community of hardcore gamers and the improved bandwidth situation is only helping the community grow, the company said.

Chandrahas Panigrahi, CMO and Consumer Business Head, Acer India, said: “We are going all out in India. The country is emerging as a sizeable gaming device market, offering a huge opportunity for us. We already have a 40% market share in the gaming PC segment.”

According to Mr. Panigrahi, ‘thin & light’ is the way forward for computing devices. The company will soon launch super thin (less than 970 gm) laptops and notebooks. “We will be able to do this as we are the global leader in cooling technologies.”

“The number of PC and laptop refresh buyers are also on the rise in the country. People want to do away with bulky laptops, notebooks, tablets and devices,” he said.

Acer has also embarked on a refresh mode in India, after having completed two decades of operations here. The company will refresh and relaunch several of its product lines such as Back to School, Back to College and TravelMate series.

Govt. projects

There is appetite for smart devices among governments and public sector enterprises. “We are already part of many critical government projects. We will further increase our focus on this sector,” Mr. Panigrahi added.

Acer anticipates decent demand for its recently introduced ConceptD series (machines for professional and amateur creatives) among design houses, ad agencies, movie makers, artists and architects.

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