Some RCB players – like Virat Kohli and AB de Villiers – and noted cricket analysts had expressed concern after RCB's social media handles went blank on Wednesday evening, including Twitter and Facebook.
IPL franchise Royal Challengers Bangalore (RCB) have unveiled their new logo. This ends speculation over the change of identity of the Bengaluru-based franchise, which had started earlier this week when all the social media handles of RCB went blank.
Noted RCB players and cricket analysts had expressed concern after RCB’s social media handles went blank on Wednesday evening, including Twitter and Facebook. While its Twitter account only read: Royal Challengers, the Facebook account was without a logo but had Bangalore in its name.
Speaking on the launch of the new visual identity, Sanjeev Churiwala, Chairman of RCB, said “The idea behind the design of the new brand identity to give our rampant lion a contemporary makeover. The elements in the logo is a commitment to continuously entertain and engage with fans who are the force behind Royal Challengers Bangalore.”
“We believe a change in identity for the club was necessary to effectively live and breathe this vision and celebrate the passion for cricket and playing bold.”
RCB had recently inked a new a three-year sponsorship deal ahead of IPL 2020 with Muthoot Fincorp Ltd. The Bangalore based franchise announced a three-year partnership with Muthoot Fincorp Ltd, popularly known as Muthoot Blue.
The partnership of title sponsor for RCB includes the “jersey-front” logo placement, which will be prominent on the playing and training jersey, in-stadium integration at home matches, digital and other highly visible media platforms, the franchise announced on Tuesday.
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