Hrithik Roshan named in cheating case against a brand he endorses

Complaint made by Hyderabad client of a fitness centre

Actor Hrithik Roshan has been named in a charge of cheating along with three representatives of a health and wellness start-up, for which he was a brand ambassador. Hyderabad police registered the case based on a complaint by a customer who said that “false promises” were made by the company on the services of its fitness centre.

The complainant alleged that he was not given daily workout sessions at Cult.Fit wellness centre although he had paid the fee for “unlimited” classes. The company claimed that the customer had behaved “inappropriately and violently” with its staff and that he was wrong to drag the brand ambassador into the issue.

Bengaluru-based CureFit operates its chain of fitness centres under the brand ‘Cult.Fit’.

The client lodged the complaint with police here on June 22 stating that in November 2018 he had enrolled at the fitness centre/gym paying ₹17,490 as member for 10 months of unlimited classes, but was “cheated by not getting workout sessions daily”.

“Most of the time the workout session is not available which is denying good health benefits,” he said.

Following the complaint, a case under IPC sections 420 (cheating) and 406 (criminal breach of trust) was registered against the actor, being the firm’s brand ambassador and three senior officials of the company, police said.

In a statement, Cult.Fit said it was cooperating with authorities “as per due process and evaluating remedial action”. “The customer against whom we were constrained to take action had behaved inappropriately and violently with our staff,” it said.

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