Here's what celebrities and fans are saying about Vijay-starrer Master, which is now streaming on Amazon Prime Video.
After its successful release on the big screen, Vijay and Vijay Sethupathi-starrer Master has premiered on Amazon Prime Video. The film released in theatres on January 13. Directed by Lokesh Kangaraj and bankrolled by Xavier Britto, Master became one of the highest grossing movies globally in its opening weekend, according to the film’s team. But after such an ecstatic start, the decision of releasing the movie on an OTT platform so soon has left film exhibitors and distributors befuddled.
The main issue that distributors and theatre owners have with Master’s early release on OTT is that they had no clue about this plan by the team. “We were all shocked. We would have actually made profits in the third and fourth week, and now this OTT release will eat into our weekend crowds. We are about to take a big hit,” Rakesh Gowthaman, owner of Vettri Theatres in Chennai, told indianexpress.com.
The theatre owners feel betrayed and stated the same in a statement to indianexpress.com. Rakesh said, “It is ultimately a producer’s choice on what to do with his movie. But we need more transparency. If we were told that this film would come out on OTT within 20 days of its release, then we would have agreed upon different terms to maximise our profits.”
However, Master star Vijay Sethupathi is happy with this new move by Master makers. “With the film’s global digital release on Amazon Prime Video, we are hoping to reach a wider audience that’s been at home, and reach regions that otherwise wouldn’t have been possible,” the actor said in a recent statement.
Vijay Sethupathi, who is known for his nuanced performances, also shared with PTI why he had given his nod to a mass movie like Master. The actor said it was his eagerness to learn from his more experienced co-star Vijay that pulled him to the script. “Whenever I work with senior actors, I go there like a student because I want to learn. I am never like ‘I have done so many films and I have so much experience’. He (Vijay) has been in the industry for more than 25 years. His fan base is massive and I want to learn from him, from his energy. That’s why I also worked with Rajini sir and Chiranjeevi sir,” Sethupathi said.
Follow all the latest updates about Vijay’s Master.
@dir_vignesh tweeted, “Happiness is seeing #MasterFilm countless times of #ThalapathyVijay intro scene and Bhavani and Kutty Bhavani entry scene on @PrimeVideoIN @Actor_Mahendran @actorvijay @VijaySethuOffl @MalavikaM_ @Dir_Lokesh @iam_arjundas #MasterOnPrime.”
@SupaStrikas_ took to Twitter to post, “Hard to accept the fact that couldn’t watch #MasterFilm in theatre but its okay we are welcoming ENGGAL THALAPATHY with @PrimeVideoIN. Vaathi Coming Oththeyyy Thalapathy @actorvijay dharisanam today #MasterOnPrime #MasterMalaysia #MasterInMalaysia.”
Master has been received with much love by the audience. However, it has received a mixed response from critics. Indianexpress.com’s Manoj Kumar called Master ‘a unique Vijay film’ and gave it 2.5 stars. “After a long gap, Vijay has played, if you will, a nuanced character with qualities that don’t comply with the definition of a “complete man”. JD, which is short for John Durairaj (Vijay), is an unruly professor at a popular college in Chennai. He is adored by students, and that makes him enemy no 1 of the old guard in the management. He is a professor of psychology, who teaches focus as a subject. A quality that he lacks in his life. His greatest flaw is he has no focus, and he doesn’t pay heed to what people tell him. He hears but never listens. He doesn’t do what he preaches. Say, he is a hypocrite. He’s deeply flawed. And that is what makes Master stand out from recent Vijay movies,” read a section of his review.
Apart from Vijay and Vijay Sethupathi, Master also stars Malavika Mohanan, Arjun Das, Gouri Kishan, Andrea Jeremiah and Antony Varghese.
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